This is an easy article to write. It’s not challenging to talk about how convenient and satisfying mobile banking is for the consumer, because nearly all of us can relate to the frustrations that come with trusting our money to brick-and-mortar banks, and the ease and efficiency of managing our money on our smartphone.
Literally, a good mobile banking app can make managing money fun again, especially when it helps you go from living paycheck to paycheck to watching your stash grow every month. How amazing is that?
We know mobile-only banking saves time and money, but there’s more to it than that. Let’s take a closer look at the advantages of mobile-only banking.
Consumers should have the right to access and manage your money anywhere, anytime, and any way you choose. Seems obvious, right? Not so fast.
The history of the banking industry suggests traditional banks rarely put the individual consumer first. With a digital banking app like Bankiom, which places customer happiness at the top of its business agenda, the consumer becomes the true custodian of his or her wealth, and master of his or her financial destiny.
Bankiom is doing something special for you.
You can now Invite a friend and get $5 deposited into your Bankiom account. (First referral is $20)
Much Lower Costs And Fees
There may be fees for various services. They have to make money somehow, but the fees you may for digital banks are far lower than those for traditional banks.
Brick-and-mortar banks have so much more to maintain, like branches, and so many more salaries to pay, than mobile banking companies. They transfer these fixed and operating costs to the consumer through fees – fees for transfers, account maintenance, loan processing,
Mobile users expect their apps to respond instantly. Response time is a key measure of and service on mobile, and banking is no different. Mobile apps have the power to deliver split-second responses, and naturally consumers love the value this creates.
Due to their very size, history and the power they yield, traditional brick-and-mortar banks are unable to cross the barrier of immediacy with their personal banking customers. And yet this is precisely what consumers want; products and services that are tailored to their individual situation and objectives. Mobile works with new technologies like AI and machine learning to put the power in the hands of the consumer, delivering unique personal banking solutions for each user.
AI for personalized services and robo-advisors for managing savings, building wealth or trading stocks are just some of the new services that mobile devices can deliver to consumers. And it’s not just about the delivery, but more about the very access itself that average consumers can now have to advanced intelligence and data-based solutions that can help them pursue their financial objectives.
Until recently, special services of this kind were available only to very wealthy clients who could pay the hefty commissions. With mobile banking, the power to make smart financial decisions trickles down to every user without cost and without discrimination, whatever their financial power may be.
Bonus: Social Distancing
In the Covid-19 world, avoiding unnecessary personal interaction is of the utmost importance. The long queues and snail’s-pace processing consumers suffer at bank branches are frustrating enough without the added new risk of exposing oneself to the threat of contagion and having to wait outside due to social distancing rules. Compare that to getting things done from home or the office (or the beach), instantly and with just a few clicks. It can’t get safer than this.
In the end, mobile banking apps do much more than create technological solutions. The biggest power mobile banking apps have is to eliminate the widespread anxiety consumers feel about their financial situation and financial future.
At Bankiom this has been the ultimate goal from the beginning: to make managing money fun again, and replace anxiety over money with optimism.